Breastfeeding Promotion
A video series to help raise awareness and improve knowledge around the practice of breastfeeding.
Audience: Community health education; Community health workers
Languages: Afrikaans; English; Xhosa
Format: Videos
Key topics: Breastfeeding; Safe and unsafe feeding practices; Challenges faced by new mothers
In South Africa, exclusive breastfeeding rates remain among the lowest in the world. Raising awareness around the benefits of breastfeeding and improving maternal knowledge around how to breastfeed their babies is a critical part of the solution to this public health problem.
In collaboration with UNICEF, the South African National Department of Health, the Western Cape Department of Health, local academic institutions, and community-based groups, we developed an engaging video series to help raise awareness and improve knowledge around the practice of breastfeeding. A special version was also created for the training of frontline health workers on how to better communicate these critical health messages to the families they serve.
Access Resources
This project includes nine videos, free for use under the Creative Commons CC-BY-NC-ND 4.0 license.
Content Guide
| Video | YouTube | DM Website | DM App |
|---|---|---|---|
| Breastfeeding: How it works | Play | Download |
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| The benefits of breastfeeding mothers | Play | Download |
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| What happened to the practice of breastfeeding? | Play | Download |
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| Breastfeeding international recommendations | Play | Download |
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| Breastfeeding challenges faced by many new mothers | Play | Download |
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| Safe infant feeding practices for mothers who are not breastfeeding | Play | Download |
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| Unsafe infant feeding practices | Play | Download |
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| Breastfeeding for working mothers | Play | Download |
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| Breastfeeding for HIV+ mothers in under-resourced settings | Play | Download |
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What Happened to the Practice of Breastfeeding? | View and download all resources
Questions? Contact us
Please reach out if you have questions or need to adapt the content for a different context.