The 100% Breastfed Initiative is the result of a collaboration between the Stanford Center for Health Education and numerous local stakeholders including: The Western Cape Dept. of Health, The University of Cape Town, Stellenbosch University, UNICEF, Philani Child Health and Nutrition, The University of the Witswatersrand, University of Limpopo and the First 1000 Days Initiative. The initiative is designed to help raise awareness and improve knowledge around the practice of breastfeeding.
A special version of the 100% Breastfed series was also created for the training of frontline health workers on how to better communicate these critical health messages to the families they serve. By empowering families with knowledge, we can work towards a brighter future for all South Africans. The videos are also available in isiXhosa and Afrikaans.